Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines

Authors

  • Marjan Dzeparoski Bionika Pharmaceuticals Ltd., Skopje
  • Suzana Trajkovic-Jolevska Faculty of Pharmacy, Ss. Cyril and Methodius University of Skopje, Skopje

DOI:

https://doi.org/10.3889/oamjms.2016.075

Keywords:

marketing, marketing strategy, analysis, food supplements, over-the-counter medicines

Abstract

Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing strategies in the wider sense and other products, for other small to medium sized companies in other countries of interest with similar regulations and help them understand how to position and promote themselves and their products.

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References

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Published

2016-07-04

How to Cite

1.
Dzeparoski M, Trajkovic-Jolevska S. Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines. Open Access Maced J Med Sci [Internet]. 2016 Jul. 4 [cited 2024 Mar. 28];4(3):499-503. Available from: https://oamjms.eu/index.php/mjms/article/view/oamjms.2016.075

Issue

Section

E - Public Health