COVID-19 Pandemic and Antecedents for Digital Transformation in the Workplace: A Conceptual Framework

Maxwell Olokundun; Stephen Ibidunni; Mercy Ogbari; Hezekiah Falola; Odunayo Salau

doi:10.3889/oamjms.2021.4952

Authors

Maxwell Olokundun Department of Business Management, Covenant University, Ota, Ogun State, Nigeria
Stephen Ibidunni Department of Business Management, Covenant University, Ota, Ogun State, Nigeria
Mercy Ogbari Department of Business Management, Covenant University, Ota, Ogun State, Nigeria
Hezekiah Falola Department of Business Management, Covenant University, Ota, Ogun State, Nigeria
Odunayo Salau Department of Business Management, Covenant University, Ota, Ogun State, Nigeria

DOI:

https://doi.org/10.3889/oamjms.2021.4952

Keywords:

COVID-19, Digital transformation, Organizations

Abstract

The emergence of coronavirus (COVID-19) has caused us to reconsider our everyday lives around the world. While the ability to work from home is an advantage to many workers, other businesses lack the foundation of the technological infrastructure to give the capacity of “business as usual” without some compromises. The goal of this paper is to develop a conceptual framework on digital transformations antecedents of global workplaces and organizations post-pandemic outbreak. The study emphasized that the most effective transformations point to four antecedents; smart capital allocation for digital initiatives, engagement of appropriate digital tools, talent recruitment, and brand permission. The study concluded that the global pandemic has created a whole new experience for businesses and organizations around the world. Therefore, business executives cannot sit on their laurels any longer and they cannot put off a digital transformation organizational focus. Henceforth, taking the right decisions today would help ensure that businesses are better placed after the pandemic is over.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Plum Analytics Artifact Widget Block

References

Baber WW, Ojala A, Martinez R. Transition to Digital Distribution Platforms and Business Model Evolution. United States: Proceedings of the 52nd Hawaii International Conference on System Sciences; 2019. https://doi.org/10.24251/hicss.2019.600

Baiyere A. Discovering the Role of Information Technology In Disruptive Innovations-Enabler, Sustainer or Barrier. 2016:28-44.

Berghaus S, Back A. Stages in Digital Business Transformation: Results of an Empirical Maturity Study. Malaysia: MCIS; 2016. p. 22.

Papadopoulos T, Baltas KN, Balta ME. The use of digital technologies by small and medium enterprises during COVID-19: Implications for theory and practice. Int J Inf Manage. 2020;2020:102192. https://doi.org/10.1016/j.ijinfomgt.2020.102192

Pedersen CL, Ritter T. Preparing Your Business for a Postpandemic World. Massachusetts: Harvard Business Review; 2020.

AVAC: Global Advocacy for HIV Prevention. COVID-19 Resources for Advocates. Available from: https://www.avac.org/covid-19-resources-advocates. [Last accessed on 2020 Oct 26].

CDC. Stress and Coping. Available from: https://www.cdc.gov/coronavirus/2019-ncov/prepare/managingstress-anxiety.html. [Last accessed on 2020 May 01].

IAS. COVID-19 DSD Resources; 2020. Available from: http://www.differentiatedcare.org/Resources/ResourceLibrary/COVID-19-DSD-resources. [Last accessed on 2020 May 01].

ITPC. Personal and Community Guidance-coronavirus Disease (COVID-19); 2020. Available from: http://www.itpcglobal.org/resource/personal-and-community-guidance-coronavirusdisease-covid-19. [Last accessed on 2020 May 01].

UNAIDS. What People Living with HIV Need to Know About HIV and COVID-19; 2020. Available from: https://www.unaids.org/en/covid19 https://saafrica.org/new/wp-content/uploads/2020/03/ hiv-andcovid19_infographic_A3_en.pdf. [Last accessed on 2020 May 01].

Ozili PK, Arun T. Spillover of COVID-19: Impact on the Global Economy; 2020. Available from: https://www.ssrn.com/abstract=3562570 [Last accessed on 2020 May 01].

GHS Index. Global Health Security Index 2019. Nuclear Threat Initiative, Washington, DC: Johns Hopkins Center for Health AQ6 Security, Maryland; and the Economist Intelligence Unit, London; 2020. Available from: https://www.ghsindex.org. [Last accessed on 2020 May 01].

Maeva C, Jamie R, Tom O. How Much Coronavirus Could Hurt GDP, a Look at the Scenarios, from Bad to Worse. New York, United States: Bloomberg Businessweek; 2020.

McKibbin WJ, Fernando R. The Global Macroeconomic Impacts of COVID-19: Seven Scenarios. Mumbai: CAMA Working Paper No. 19/2020; 2020.

National Bureau of Statistics of China. Impact of Covid19 in the First Two Months. Beijing, China: National Bureau of Statistics of China; 2020.

UNECA. Economic Impact of the Covid19 on Africa, Economic Commission for Africa. Addis Ababa, Ethiopia: UNECA; 2020.

AFDB. African Economic Outlook. Abidjan, Cote d’Ivoire: AFDB; 2020.

AUC/OECD. Africa’s Development Dynamics 2019: Achieving Productive Transformation. Addis Ababa: OECD Publishing, Paris/AUC; 2019. Available from: https://www.au.int/en/afdd2019.

Assessment OI. Coronavirus: The World Economy at Risk. Organisation for Economic Co-operation and Development. France: Assessment OI; 2020.

Berman S, Marshall A. The next digital transformation: from an individual-centered to an everyone-to-everyone economy. Strategy Leadership. 2014;42(5):9-17. https://doi.org/10.1108/sl-07-2014-0048

Bharadwaj A, El Sawy OA, Pavlou PA, Venkatraman N. Digital business strategy: Toward a next generation of insights. MIS Quart. 2013;37(2):471-82. https://doi.org/10.25300/misq/2013/37:2.3

Boccardi F, Heath RW, Lozano A, Marzetta TL, Popovski P. Five disruptive technology directions for 5G. IEEE Commun Mag. 2014;52(2):74-80. https://doi.org/10.1109/mcom.2014.6736746

Bussgang JJ, Clemens S. Continuous Development Will Change Organizations as Much as Agile Did. United States: Harvard Business Review; 2018.

Chanias S. Mastering Digital Transformation: The Path of a Financial Services Provider Towards a Digital Transformation Strategy. Portugal: Proceedings of the 25th European Conference on Information Systems (ECIS), Guimarães; 2017. p. 16-31.

Chanias S, Hess T. How digital are we? Maturity models for the assessment of a company’s status in the digital transformation. Manage Rep. 2016;2:1-4.

Chanias S, Hess T. Understanding Digital Transformation Strategy formation: Insights from Europe’s Automotive Industry. Kolkata: PACIS; 2016. p. 296.

Dery K, Sebastian IM, van der Meulen N. The digital workplace is key to digital innovation. MIS Quart Exec. 2017;16(2):135-52.

Deloitte Review. The Industry 4.0 Paradox. Overcoming Disconnects on the Path to Digital Transformation. London, United Kingdom: Deloitte Review; 2019.

Eden R, Jones AB, Casey V, Draheim M. Digital transformation requires workforce transformation. MIS Quart Exec. 2019;18(1):1-17. https://doi.org/10.17705/2msqe.00005

El Sawy OA, Kræmmergaard P, Amsinck H, Vinther AL. How LEGO built the foundations and enterprise capabilities for digital leadership. MIS Quart Exec. 2016;15(2):141-66. https://doi.org/10.4324/9780429286797-8

Gust G, Neumann D, Flath CM, Brandt T, Ströhle P. How a traditional company seeded new analytics capabilities. MIS Quart Exec. 2017; 16:215-30.

Fichman RG, Dos Santos BL, Zheng Z. Digital innovation as a fundamental and powerful concept in the information systems curriculum. MIS Quart. 2014;38(2):329-53. https://doi.org/10.25300/misq/2014/38.2.01

Fitzgerald M, Kruschwitz N, Bonnet D, Welch M. Embracing digital technology: A new strategic imperative. MIT Sloan Manage Rev. 2014;55(2):1-12.

Gerster D. Digital Transformation and IT: Current State of Research. Kolkata: PACIS; 2017. p. 133.

Gimpel H, Hosseini S, Huber RX, Probst L, Röglinger M, Faisst U. Structuring digital transformation: A framework of action fields and its application at ZEISS. J Inf Technol Theory Appl 2018;19(1):31-54.

Grover V, Kohli R, Ramanlal P. Being mindful in digital initiatives. MIS Quart Exec. 2018;17(3):223-36.

Kane GC, Palmer D, Phillips AN, Kiron D, Buckley N. Strategy, Not Technology, Drives Digital Transformation. London, United Kingdom: MIT Sloan Management Review and Deloitte University Press; 2015. p. 14.

Yovanno D. Why Permission Marketing Is the Future of Online Advertising. 2011.

Saarbeck S. Permission Marketing. Wiesbaden: Springer Gabler; 2014.

Master Base. Permission Marketing; 2014. Available from: http://www.Archivedcopy. [Last accessed on 2020 May 01].

Godin S. Permission Marketing: Turning Strangers into Friends and Friends into Customers. New York, United States: Simon and Schuster; 1999.