Health Promotion Using YouTube: The Experiences and Preliminary Findings from the Indonesian INAHEALTH Channel

Fatwa Sari Tetra Dewi; Mei Neni Sitaresmi; Fitrina Kusumaningrum; Wisaksono Adhi; Aditya Lia Ramadona

doi:10.3889/oamjms.2020.7501

Authors

Fatwa Sari Tetra Dewi Department of Health Behavior, Environment and Social Medicine, Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada, Sleman Yogyakarta, Indonesia; Supporting Unit of INAHEALTH, Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada, Sleman Yogyakarta, IndonesiaDepartment of Health Behavior, Environment and Social Medicine, Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada, Sleman Yogyakarta, Indonesia; Supporting Unit of INAHEALTH, Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada, Sleman Yogyakarta, Indonesia
Mei Neni Sitaresmi Supporting Unit of INAHEALTH, Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada, Sleman Yogyakarta, Indonesia; Department of Pediatrics, Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada, Dr. Sardjito Hospital, Sleman Yogyakarta, IndonesiaSupporting Unit of INAHEALTH, Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada, Sleman Yogyakarta, Indonesia; Department of Pediatrics, Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada, Dr. Sardjito Hospital, Sleman Yogyakarta, Indonesia https://orcid.org/0000-0002-8620-712X
Fitrina Kusumaningrum Department of Health Behavior, Environment and Social Medicine, Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada, Sleman Yogyakarta, Indonesia; Supporting Unit of INAHEALTH, Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada, Sleman Yogyakarta, Indonesia https://orcid.org/0000-0003-4916-7576
Wisaksono Adhi Supporting Unit of INAHEALTH, Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada, Sleman Yogyakarta, Indonesia
Aditya Lia Ramadona Department of Health Behavior, Environment and Social Medicine, Faculty of Medicine, Public Health and Nursing, Universitas Gadjah Mada, Sleman Yogyakarta, Indonesia; Department of Epidemiology and Global Health, Umeå University, Umeå, Sweden; Department of Public Health and Clinical Medicine, Section of Sustainable Health, Umeå University, Umeå, Sweden https://orcid.org/0000-0003-0968-988X

DOI:

https://doi.org/10.3889/oamjms.2020.7501

Keywords:

Developing channel, Health promotion, Social media, YouTube, Digital health

Abstract

BACKGROUND: The YouTube channel is a promising platform to deliver health promotions because it can reach a large population. However, few studies report experiences delivering health promotion on the YouTube channel especially in Low-and-Middle-Income Countries. In 2017, we established a digital health promotion program named INAHEALTH YouTube channel.

AIM: We aim to report the experiences and lessons learned on how to develop a health promotion program using the YouTube platform.

METHODS: The steps of developing a health promotion program using a YouTube channel started from assessment, designing working system, piloting the system, implementing, evaluating, and revising the system regularly. The performance of the INAHEALTH YouTube channel and its videos needs regular monitoring not only by considering the appropriateness of health message to the target audience but also how to engage the audience.

RESULTS: There are 16 playlists with 399 videos, about 100K subscribers per June 30, 2021. The characters of viewers are 18–34 year (55.3%), more men (54.8%) and comes from Indonesia (93.4%). The word cloud analysis, found that audience were concerned about their/their family sickness and looking for information. The traffic sources of INAHEALTH channel were dominated by suggested video (46.7%). However, the engagement of the videos was still low. Some recommendations to develop a health promotion channel on YouTube: Understanding the audience, delivering video content suitable to the audience, encouraging enjoyable interactions, and managing the online experience.

CONCLUSIONS: Health organizations can use these experiences of developing and improving the performance of YouTube channel promotions in delivering health information.

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